Skip to content
  • Request appointment
  • Find a location
  • Wishlist
Rolex Official Jeweler
Black letters W and S with a clock forming the letter O between them, spelling WOS.
  • Watches
    • New Arrivals
    • Men's Watches
    • Women's Watches
    • Gift the Moment
    • Curated by Hodinkee
    • Watches and Wonders 2026
    • WOS Exclusives
    • America's 250th
    Shop By Brand
    • Rolex
    • Patek Philippe
    • Breitling
    • Cartier
    • Grand Seiko
    • IWC Schaffhausen
    • Longines
    • OMEGA
    • Oris
    • TAG Heuer
    • TUDOR
    • Shop All Brands
    Shop By Style
    • Chronograph Watches
    • Dive Watches
    • Dress Watches
    • Sport Watches
    • Travel Watches
    • Shop All Styles
    Featured
    OMEGA Seamaster
    Explore
    IWC Schaffhausen
  • Brands
    Our Brands
    • Rolex
    • Patek Philippe
    • Armin Strom
    • Arnold & Son
    • Berd Vay'e
    • Bovet
    • Breguet
    • Blancpain
    • Breitling
    • Cartier
    • CHANEL
    • Chopard
    • Citizen
    • Czapek
    • Daniel Roth
    • DOXA
    • Gerald Charles
    • Gérald Genta
    • Girard-Perregaux
    • Glashütte Original
    • Grand Seiko
    • Greubel Forsey
    • G-SHOCK
    • Hamilton
    • H. Moser & Cie
    • Hodinkee
    • Hublot
    • HYT
    • ID Genève
    • IWC Schaffhausen
    • Jacob & Co
    • Jaeger-LeCoultre
    • L'epee 1839
    • Longines
    • Louis Erard
    • Luminox
    • Nivada Grenchen
    • MB&F
    • OMEGA
    • Oris
    • Panerai
    • Parmigiani Fleurier
    • Porsche Design
    • Rado
    • Raymond Weil
    • Reservoir
    • Ressence
    • Speake Marin
    • TAG Heuer
    • Timex
    • Tissot
    • TUDOR
    • Ulysse Nardin
    • Universal Genève
    • Vacheron Constantin
    • William Wood
    • WOLF
    • Zenith
    • Shop All Brands
  • Rolex
    • Discover Rolex
    • Rolex watches
    • New watches 2026
    • Rolex accessories
    • Watchmaking
    • Servicing
    • Oyster Story
    • Rolex at Watches of Switzerland
    • Contact us
    Shop By Collection
    • Air-King
    • Cosmograph Daytona
    • Datejust
    • Day-Date
    • Deepsea
    • Explorer
    • Explorer II
    • GMT Master II
    • Lady-Datejust
    • Oyster Perpetual
    • Sea-Dweller
    • Sky-Dweller
    • Submariner
    • Yacht-Master
    • Yacht Master II
    • 1908
    Rolex GMT-Master II with green dial showcased on a deep green radial gradient background
    Rolex
    Discover More
    A gloved hand holding a green and gold Rolex Superlative Chronometer certification tag.
    Learn More
    Rolex Watchmaking
  • Rolex Certified Pre-Owned
    • Rolex Certified Pre-Owned
    • Our selection
    • The program
    • The Rolex certification
    • Contact us
    Shop By Collection
    • Datejust
    • Submariner
    • GMT Master II
    • Cosmograph Daytona
    • Sea-Dweller
    • Shop All Collections
    Discover
    Rolex Certified Pre-Owned
  • Patek Philippe
  • Vintage & Pre-Owned
  • Sell Your Watch
Black letters W and S with a clock forming the letter O between them, spelling WOS.
  • All
    Watches
    Discover
    • New Arrivals
    • Men's Watches
    • Women's Watches
    • Gift the Moment
    • Curated by Hodinkee
    • Watches and Wonders 2026
    • WOS Exclusives
    • America's 250th
    Shop By Brand
    • Rolex
    • Patek Philippe
    • Breitling
    • Cartier
    • Grand Seiko
    • IWC Schaffhausen
    • Longines
    • OMEGA
    • Oris
    • TAG Heuer
    • TUDOR
    • Shop All Brands
    Shop By Style
    • Chronograph Watches
    • Dive Watches
    • Dress Watches
    • Sport Watches
    • Travel Watches
    • Shop All Styles
    Featured
    OMEGA Seamaster
    Explore
    IWC Schaffhausen
  • All
    Brands
    Our Brands
    • Rolex
    • Patek Philippe
    • Armin Strom
    • Arnold & Son
    • Berd Vay'e
    • Bovet
    • Breguet
    • Blancpain
    • Breitling
    • Cartier
    • CHANEL
    • Chopard
    • Citizen
    • Czapek
    • Daniel Roth
    • DOXA
    • Gerald Charles
    • Gérald Genta
    • Girard-Perregaux
    • Glashütte Original
    • Grand Seiko
    • Greubel Forsey
    • G-SHOCK
    • Hamilton
    • H. Moser & Cie
    • Hodinkee
    • Hublot
    • HYT
    • ID Genève
    • IWC Schaffhausen
    • Jacob & Co
    • Jaeger-LeCoultre
    • L'epee 1839
    • Longines
    • Louis Erard
    • Luminox
    • Nivada Grenchen
    • MB&F
    • OMEGA
    • Oris
    • Panerai
    • Parmigiani Fleurier
    • Porsche Design
    • Rado
    • Raymond Weil
    • Reservoir
    • Ressence
    • Speake Marin
    • TAG Heuer
    • Timex
    • Tissot
    • TUDOR
    • Ulysse Nardin
    • Universal Genève
    • Vacheron Constantin
    • William Wood
    • WOLF
    • Zenith
    • Shop All Brands
  • All
    Rolex
    Discover
    • Discover Rolex
    • Rolex watches
    • New watches 2026
    • Rolex accessories
    • Watchmaking
    • Servicing
    • Oyster Story
    • Rolex at Watches of Switzerland
    • Contact us
    Shop By Collection
    • Air-King
    • Cosmograph Daytona
    • Datejust
    • Day-Date
    • Deepsea
    • Explorer
    • Explorer II
    • GMT Master II
    • Lady-Datejust
    • Oyster Perpetual
    • Sea-Dweller
    • Sky-Dweller
    • Submariner
    • Yacht-Master
    • Yacht Master II
    • 1908
    Rolex GMT-Master II with green dial showcased on a deep green radial gradient background
    Rolex
    Discover More
    A gloved hand holding a green and gold Rolex Superlative Chronometer certification tag.
    Learn More
    Rolex Watchmaking
  • All
    Rolex Certified Pre-Owned
    Discover
    • Rolex Certified Pre-Owned
    • Our selection
    • The program
    • The Rolex certification
    • Contact us
    Shop By Collection
    • Datejust
    • Submariner
    • GMT Master II
    • Cosmograph Daytona
    • Sea-Dweller
    • Shop All Collections
    Discover
    Rolex Certified Pre-Owned
  • Patek Philippe
  • Vintage & Pre-Owned
  • Sell Your Watch

  • Log in
  • Find a location
  • Request appointment
Rolex Official Jeweler
Patek Philippe Genever Official Retailer Patek Philippe Genever Official Retailer
Black letters W and S with a clock forming the letter O between them, spelling WOS.
Wishlist Cart
0 items
Rolex
  • Discover Rolex
  • Rolex watches
  • New watches 2026
  • Rolex accessories
  • Watchmaking
  • Servicing
  • Oyster Story
  • Rolex at Watches of Switzerland
  • Contact us
  • Discover Rolex
  • Rolex watches
  • New watches 2026
  • Rolex accessories
  • Watchmaking
  • Servicing
  • Oyster Story
  • Rolex at Watches of Switzerland
  • Contact us
  • Rolex
  • Contact Us
  • Book an Appointment

Keep exploring

Gold Rolex logo with a crown symbol on a beige, textured wall.

Discover Rolex

Close-up side view of a luxury wristwatch with a gold crown, fluted bezel, and polished metal case.

Rolex watches

New watches 2026

Rolex accessories

A gold watch crown with the Rolex logo is shown below a silver rod on a light, glossy background.

Watchmaking

Oyster Story

A gloved hand adjusts the crown of a two-tone gold and silver wristwatch with a fluted bezel.

Servicing

A modern jewelry store interior with wooden walls, green chairs, and display cases showcasing watches.

Contact us

Rolex Footer Menu


Black and white logo with bold text reading WATCHES OF SWITZERLAND.
Chat with an expert Find a location

For the latest offers, news and VIP information

By submitting your email address you are agreeing to the Privacy Policy and Terms of Service.

  • Instagram Opens in a new window.
  • YouTube Opens in a new window.
  • Facebook Opens in a new window.
  • TikTok Opens in a new window.

About Us

  • Brands
  • Our Showrooms
  • Careers
  • Corporate Social Responsibility
  • Contact Us

Shop Top Brands

  • Rolex
  • Rolex Certified Pre-Owned
  • Patek Philippe
  • Cartier
  • OMEGA
  • Grand Seiko
  • TUDOR
  • TAG Heuer
  • Breitling

Help & Support

  • Delivery Information
  • Affirm Finance
  • WOS Credit Card
  • Terms of Service
  • Return Policy
  • PayByLink Terms
  • Frequently Asked Questions
  • Zillion Jewelry Insurance
  • Your Security
  • Accessibility

Discover

  • Luxury Services
  • Virtual Boutique
  • Press Room
  • Sell Your Watch

  • Brands
  • Our Showrooms
  • Careers
  • Corporate Social Responsibility
  • Contact Us

  • Rolex
  • Rolex Certified Pre-Owned
  • Patek Philippe
  • Cartier
  • OMEGA
  • Grand Seiko
  • TUDOR
  • TAG Heuer
  • Breitling

  • Delivery Information
  • Affirm Finance
  • WOS Credit Card
  • Terms of Service
  • Return Policy
  • PayByLink Terms
  • Frequently Asked Questions
  • Zillion Jewelry Insurance
  • Your Security
  • Accessibility

  • Luxury Services
  • Virtual Boutique
  • Press Room
  • Sell Your Watch
The Watches of Switzerland Group logo

The Watches of Switzerland Group

The Watches of Switzerland Group logo

The Watches of Switzerland Group

Meet The Group

Watches of Switzerland

Renowned for expertise in luxury watch retail, Watches of Switzerland embodies the highest standards of craftsmanship and service. With a history dating back to the 1700s, the company offers a curated selection of premier timepieces and commits to excellence in customer experience grounded in a legacy of trust and industry proficiency.

Visit Watches of Switzerland Opens in a new window.
Mayors

Established in 1910, Mayors brings over a century of fine jewelry and luxury watches expertise. With stores throughout the southern United States, the retailer is known for its enduring quality, sophisticated style, and commitment to excellence in service.

Visit Mayors Opens in a new window.
Betteridge

Since 1952, Betteridge has excelled in high-end jewelry and watches in Connecticut. It combines tradition with innovation with a narrative that dates back to the early 1700s in the UK. With additional stores in Aspen, Colorado, Betteridge offers the world's finest watches, jewelry, and estate pieces to a discerning clientele.

Visit Betteridge Opens in a new window.
Analog:Shift

Analog Shift, established in New York City in 2012, is a renowned retailer of vintage timepieces born from a personal passion for collecting. The company is committed to authenticity and the art of storytelling, a connection it fosters with its discerning clients and fellow enthusiasts.

Visit Analog:Shift Opens in a new window.
Hodinkee

Founded in New York City in 2008 by enthusiast Ben Clymer, Hodinkee is an online authority in horology. The trusted website offers unique editorial expertise while fostering a community-driven appreciation for vintage and contemporary watches.

Visit Hodinkee Opens in a new window.
Roberto Coin

Roberto Coin, based in Vicenza, Italy – known as the City of Gold – crafts jewelry that blends infinite design inspiration with ancestral expertise, establishing the brand as a leader among Italian jewelers for its creativity and quality. Each piece reflects a unique journey through diverse cultures, nature, and time, transforming varied experiences and dreams into distinctive, innovative collections.

Visit Roberto Coin Opens in a new window.
 

Copyright © 2026 Watches of Switzerland

Privacy policy
  • Affirm
  • Amex
  • Applepay
  • discover
  • Mastercard
  • Paypal
  • Shop
  • Visa

Cookie Preferences

You control the data

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies are necessary for the site to function properly, including capabilities like logging in and adding items to the cart.

These cookies store details about your actions to personalize your next visit to the website.

These cookies are used to optimize marketing communications and show you ads on other sites.

These cookies help us understand how you interact with the site. We use this data to identify areas to improve.

Cookies & Privacy

By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Some cookies are used for ad personalization. Read our Privacy Policy (opens in new tab) to find out more, to know which cookies are used and how to disable them, and/or to withhold your consent. You can choose which types of cookies you would like to accept or disable and manage your preferences by clicking on "Cookie Settings." By entering the site, you agree to our privacy policy.

  • Choosing a selection results in a full page refresh.

Wishlist

Your cart

(0)items

You have nothing in your cart.

Shop New Arrivals

The following cookies are required for this feature:

We use cookies to provide a better user experience. By clicking "Adjust your cookie consent", you can choose which cookies you want to allow. For more information, please read our Privacy Policy.