New Arrivals
Explore the latest arrivals in luxury timepieces at Watches of Switzerland. Our curated collection features newly released watches from the world’s most prestigious brands, including Rolex, Omega, Breitling, TAG Heuer, Cartier, and more. Whether you're looking for cutting-edge innovation, timeless elegance, or limited-edition designs, our new-in selection offers something extraordinary for every collector and enthusiast.
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New ReleaseTissotSupersport NBA 2026 Championship Special Edition45mm, Stainless Steel and Rubber Strap, Men's Watch
Regular price $595Sale price $595 Regular priceUnit price per -
LonginesConquest Heritage Central Power Reserve38mm, Stainless Steel Strap, Unisex Watch
Regular price $4,400Sale price $4,400 Regular priceUnit price per -
New ReleaseUlysse NardinFreak X Gold41mm, Rose Gold, Black Alligator Leather, Mens Watch
Regular price $64,000Sale price $64,000 Regular priceUnit price per -
TissotSeaStar 200044mm, Stainless Steel, Rubber Strap, Blue Dial
Regular price $1,050Sale price $1,050 Regular priceUnit price per -
TissotSeaStar 100040mm, Stainless Steel, Turquoise Dial
Regular price $515Sale price $515 Regular priceUnit price per -
TissotSeaStar 200044mm, Stainless Steel, Blue Gradient Dial
Regular price $1,125Sale price $1,125 Regular priceUnit price per -
TissotSeaStar 200044mm, Stainless Steel, Orange Dial
Regular price $1,050Sale price $1,050 Regular priceUnit price per -
New ReleaseHamiltonKhaki Field Mechanical 250 Edition36mm, NATO Strap, Black Dial
Regular price $725Sale price $725 Regular priceUnit price per -
New ReleaseUlysse NardinFreak X Blue41mm, Stainless Steel, Mens Watch
Regular price $42,400Sale price $42,400 Regular priceUnit price per -
New ReleaseLonginesPrimaLuna30mm, Stainless Steel, White Dial, Womens Watch
Regular price $2,300Sale price $2,300 Regular priceUnit price per -
New ReleaseLonginesDolceVita37mm, Stainless Steel, Silver "flinqué" Dial, Womens Watch
Regular price $1,650Sale price $1,650 Regular priceUnit price per -
TissotSeaStar 200044mm, Stainless Steel and Black PVD, Rubber Strap, Black Dial
Regular price $1,125Sale price $1,125 Regular priceUnit price per -
TissotSeaStar 200044mm, Stainless Steel, Black Dial
Regular price $1,100Sale price $1,100 Regular priceUnit price per -
New ReleaseLonginesMaster39mm, Stainless Steel, Silver "barleycorn" Dial, Mens Watch
Regular price $2,650Sale price $2,650 Regular priceUnit price per -
New ReleaseLonginesMaster39mm, Stainless Steel, Blue "barleycorn" Dial, Mens Watch
Regular price $2,650Sale price $2,650 Regular priceUnit price per -
New ReleaseLonginesMaster34mm, Stainless Steel, Silver "barleycorn" Dial, Womens Watch
Regular price $2,500Sale price $2,500 Regular priceUnit price per -
New ReleaseLonginesDolceVita37mm, Stainless Steel, Ivory Rose "flinqué" Dial, Maple Red Alligator Leather Strap, Womens Watch
Regular price $1,650Sale price $1,650 Regular priceUnit price per -
New ReleaseLonginesMaster41mm, Stainless Steel, Silver "barleycorn" Dial, Blue Alligator Leather, Mens Watch
Regular price $2,750Sale price $2,750 Regular priceUnit price per -
OMEGASeamaster Planet Ocean 600M45mm, Blue Ceramic and Rubber Strap, Men's Watch
Regular price $13,900Sale price $13,900 Regular priceUnit price per -
New ReleaseLonginesDolceVita32mm, Stainless Steel, Silver Gilt "flinqué" Dial, Blue Alligator Strap, Womens Watch
Regular price $1,650Sale price $1,650 Regular priceUnit price per -
New ReleaseTimexWaterbury Heritage America 25039mm, Stainless Steel
Regular price $319Sale price $319 Regular priceUnit price per -
TissotPR100 Tour De France 202640mm, Stainless Steel, Men's Watch
Regular price $495Sale price $495 Regular priceUnit price per -
New ReleaseTissotPR100 Cycling 4040mm, Stainless Steel, Men's Watch
Regular price $325Sale price $325 Regular priceUnit price per
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